Normal adsBad Partner: Monthly fixed fee: $1500, sends us low quality leads, say around 100 and we are just able to convert 5 out of it. So cost per conversion is $300 :(.Good partner: Monthly fixed fee: $200, sends us high quality leads, say 200 and we are able to convert 40 out of it. So cost per conversion is $5. Summary: Good partner earns less and bad one earns more. Also there is no motivation for Good partner to improve our assosiation. | Affiliate ProgramsBad Partner: Monthly fixed fee: $0 + 15% commissions, sends us low quality leads, say around 100 and we are just able to convert 5 out of it. Bad partrner earns $75. So cost per conversion is $15 :). (Assuming each sale to $100)Good partner: Monthly fixed fee: $0 + 15% commission, sends us high quality leads, say 200 and we are able to convert 40 out of it. Good partner earns $600. So cost per conversion is $15. :) (We are happy sharing money when we are making money) Summary: Good partner earns more and bad one earns less. Also there is huge motivation for Good partner to send more traffic and earn more through sales. |